Some people may argue that LinkedIn is not the best platform for truck drivers to use for recruiting purposes. We, however, tend to disagree. Social platforms are used by a lot of the major logistics and freight transportation companies out there, and having a presence on it could never hurt. But, in order for you to make the best impression, you’d better get that profile looking snazzy.
In this article, we will give you very handy tips for getting your LinkedIn profile looking spiffy and professional in no-time. All it takes is a little effort and you will be ready to network and impress on a continuous basis.
First things first
If you don’t have a LinkedIn profile yet, you are going to visit the site and create it. The setup process is quite simple and won’t take up too much of your time. Simply complete all your details as prompted. If you have an up-to-date resume on your device, be sure to have it ready as you can import the information easily.
#1 Get the right profile picture
As LinkedIn is a professional social media platform, this is definitely not the right place to use your drunken photo taken at a staff party. The image says it all, and when on a professional site, this will leave a lasting impression. Choose a headshot photo of yourself, that was taken recently and is clear and of high-quality. Avoid photos with a lot of shadows or that are grainy. And don’t use a photo where you look like the undertaker – smile and look friendly and approachable.
#2 Add a cover image
Even though this is just an added extra, taking time to make your profile look sleeker will show that you have an eye for detail and that you take your career seriously. Your cover image should also be professional, and convey a bit more about yourself and your interests. If you do decide to take the time to add a cover image, it would show Interviewers usually asked this question to see whether the applicant will be a good fit for the company and the fleet. It will also give them an indication if the specific position correlates with your professional needs and experience. Truck drivers who get asked this question, try to think of how you would like to apply yourself in this position, and challenges you had to face in the past.
#3 Write a strong headline
When you are writing your headline, try to think a little bit out of the box and skip the stock standard job title. Add some personality by writing up an introduction to your current job and what you do, and a little bit of info on your skills. If you have no idea where to start, take a look at some other great profiles for inspiration – just don’t copy and paste, make it your own!
#4 Include an interesting summary
Your summary will serve as a little introduction to who you are, what you do, why you do what you do, and what you are great at doing. Make space count by writing something worth reading and that other user and freight transportation companies will notice while browsing the platform for applicants or when reviewing yours after you have applied for a job. Steer clear of using any overused terminology, proofread, and make sure you are 100% happy with the content.
#5 Connect with others
LinkedIn is geared towards networking. You should by default get some connection suggestions from the platform itself, which is a great starting point. We would advise you to look for more than just the suggestions, seek out former colleagues and supervisors and send connection requests. LinkedIn is best used for networking, and a powerful tool at that – use it wisely and it could open some doors for a great future job or career.
#6 Ensure you showcase your skills
When completing your profile, make sure you add all your skills as well. These are listed and your connections are able to endorse you for any specific skill that they know you possess. Whether you are great at time management, responsible, have fantastic GPS skills, you name it, add it. As long as it is relevant and true to you, go for it.
#7 Endorse others and be endorsed
Visit connections’ profiles and be sure to endorse them for their skills. Sharing is caring when it comes to LinkedIn, and once you have endorsed a former colleague or fleet manager, they will probably return the favor. A neat feature on LinkedIn is the ability to add reviews or recommendations. If you have a great experience working with someone specifically, write it on their profile as a review. Once again, LinkedIn is geared towards networking and when used correctly and actively, a world of opportunities awaits.
#8 Follow relevant industry leaders and share their content
As on other social media platforms, you are able to follow establishments and companies to keep up to date with their latest news and available positions. Large companies and industry leaders will keep an active feed of articles written by them or in-house. If you agree, like, or found the content interesting and useful to you (and think it could be interesting and useful to someone in your network), share it. Sharing is caring, as on any social media platform. If you have an opinion on the topic, remember to leave a comment and get involved in the conversation. As with sharing, conversing is just as big a part of social media.
#9 Promote your company
Be that person that gets everyone on board and connected to the company. Share the freight transportation company you are currently employed at content, comment on it, and engage openly with others who have opinions about it. Remember to always keep things professional, you never know who or which company would notice your profile.
#10 Publish your own content
If you are a keen writer with in-depth knowledge of logistics and freight transportation, and more specifically truck driving, why not write a piece and publish it? Ask your employer if they would be interested in getting employees to write articles and publish it on the company’s profile. This is a fantastic way of engaging with your current company, fellow truck drivers, and potential employers.
If you follow these simple steps, you’ll be a LinkedIn pro before you know it. We hope that our tips have helped you to create a fantastic professional profile and that you will be able to utilize this fantastic networking tool to the max.